Vehicles Ford Should Bring Back: Part 1 – Trucks
Ford is one of the leading company’s on the edge of innovation and technology, not just in the automotive industry, but globally in a world where keeping up with the rapid changing advances in our lives is vital. The 2014 Ford line up is one of the most cutting-edge, stylish line up that the automotive industry has seen to date. With the substantial improvement in MyFord Touch and Ford Sync, Ford is revolutionizing what is available to you while you’re on the road. Great gas-mileage across the board, combined with stylish new looks and Ecoboost engines, creates a line up with a little something for everyone. That being said, there are a few iconic, niche models that we demand Ford to reinstate for the sake of keeping their historic identity. In part 1, we bring you 3 truck models we believe Ford should bring back from the dead!
Lets start with the Ford Excursion. This rugged beast of a truck was everything people were looking for in a heavy duty SUV. Upon initial release, the Ford Excursion was described as the “biggest sport utility on the planet”, and still holds that title, but not without paying the price. The Excursion was killed by a combination of poor gas mileage and low demand towards the later years of it’s life. Environmentalist put increased amounts of pressure on Ford Motor Company to discontinue this vehicle due to the poor impact that all 3 engine choices had on the environment. Customers looking for a tough spacey vehicle able to fit large amounts of cargo and tow whatever need be with the 3/4 ton frame, are left with Chevy Suburbans as their only option. With less room, towing capacity, comfort, and gas mileage, the Suburban does not meet the needs of those who grew accustomed to the Excursion. Nor does Ford’s Expedition EL, which does not even match up with Chevy’s Suburban, and only comes with a half ton frame.
This is why Ford should invest in bringing back the Excursion. With previous and present Excursion owners looking to trade up for a new large size SUV with better gas mileage, Ford has the perfect opportunity. The old 6.0L engine can be replaced by a more reliable, powerful, and fuel efficient 6.7L engine that gets desirable mileage and doesn’t choke our environment. Producing an Excursion will oust Chevy’s monopoly in this area, and show customers that Ford can still create a better overall vehicle than it’s competitors. As the 2014 model line up roles out for Ford, we continue to see a more rounded all around look for these new vehicles. The Excursion should be the exception, being kept to its boxy, get-it-done style so owners of these vehicles can proudly watch as others shy in fear of their gargantuan beast.
That being said, we were excited to find out that there is still hope for this vehicle! Custom Autos by Tim, located in Guthrie, Oklahoma will now build you a new Ford Excursion for around $60,000. Custom Autos uses a F-Series Super Duty pickup as the donor vehicle, then finds a rust free Excursion to mold the rest of the interior and sheet metal to make it look like a new 2013 Excursion. Maybe Ford will realize the demand for this vehicle and follow Tim’s lead. Ford, bring this truck back from the dead!
Ford Explorer Sport Trac
The Ford Explorer Sport Trac was the perfect vehicle for the weekend warrior. Combining the luxury of an SUV, with the capabilities and usefulness of a pick-up truck, this vehicle is well loved by its customer base. Discontinued recently in 2011, the Sport Trac is already sorely missed. People looking for second row seating in a tough midsize sports utility truck (SUT) are now forced to go elsewhere with their business. Super Crew F-150’s are available with all the bells and whistles one could ask for in a high end SUV, but the sheer size and cost of the Super Crew turns those away who are not planning to use a truck of this capacity to its fullest. The Sport Trac offered all these things in a compact, unique design that caught the eyes of the many who passed them on the street.
As Ford customers see the advances in Ford Sync, MyFord Touch and the Ecoboost engines, they crave to see this technology in a Sport Trac. An Ecoboost engine could be the perfect combination of efficiency, size, and power. Having a 4 door SUT with great gas mileage and enough power to tow a midsize load will have superb appeal to those who love the idea of a pickup truck but are shopping for a SUV for their family. Even those looking to haul more serious loads can attach the bed extension for more space in their Sport Trac. Previous Sport Trac owners will attest to the SUT being built Ford tough. Not only does the Explorer frame give the Sport Trac exceptional towing capacity for an SUT, owners can still take their vehicle off-road for some adrenaline pumping excitement.
Wait a minute, doesn’t that ring a bell? Yes, yes it does. The Ford Sport Trac Adrenalin! When this car debuted in 2007 it was the first of its kind. Dubbed the worlds first high-performance SUT, this was a truck in a league of its own. Customers were able to acquire all the amenities of the Sport Trac with the extra speed and excitement of a high-performance car packaged in a mean looking Sport Trac body. Who wouldn’t want to see this beautiful SUT again? Ford, bring this truck back from the dead!
Lets derail this conversation and take it off-road. The Ford Bronco was built in 1966 by Ford to compete with compact SUV’s such as the Jeep CJ-5 and International Harvester Scout. Built on its own unique frame, suspension, and body, the Bronco was originally built as an off-road vehicle (ORV), riding on a 92-inch wheelbase. The Bronco became very popular in this market as well as other areas because of this, but was impractical for such things as towing. At the end of the 70’s, the Bronco became larger to compete with midsize SUVs appearing in the market, then shrunk in size again when the 80’s came around.
Ford has an opening to produce the Bronco again strictly as an ORV using the early Bronco designs. We’d love to see this truck come back solely for this purpose. Forget all the bells and whistles, give us a truck we can clean out with our power washer. People in this niche are looking for pure fun, something they can get dirty and be proud of. When you think off-roading with a vehicle, most likely you will think Jeep. For many years this was true, Jeep made tough, reliable off-road vehicles. As we near the middle of this decade, the Jeep is slowly becoming a standard SUV for soccer moms, not only in the eyes of the public, but in Jeep’s blueprints for newer vehicles as well.
As we move farther and farther away from 1996, the last year the Ford Bronco was produced, we see a trend in increase demand for the Bronco. At vehicle auctions the Bronco is a hot commodity, so much so that it’s catching up with the Ferrari, one of the most purchased auction vehicles. Since 2008, the vintage SUV market has grown 65 percent with younger auction shoppers turning away from exotic Italian cars that cost top dollar. Clearly the market potential for this vehicle is large. Ford, bring this truck back from the dead!
Which Ford trucks would you like to see revived? We would love to hear your opinion on this topic! Let us know what features you would like to see in these models as well. If you are wondering which Ford car models we would like to see brought back, click the link below for part 2! For more content by us, check out tomsford.com.